Théodoros Gennitsakis

Theodoros has developed a deep knowledge of branding and design since he began his career as an Artistic Director at Nurun, Digitas and TBWA. He later joined Draft Fcb as a Creative Director and moved increasingly from traditional art direction to integrated digital experiences & fashion branding. Then he co-founded La Surprise, a creative agency that was selected in 2010 by Microsoft over 20 worldwide agencies to participate in the launch of Internet Explorer 9 and explore the concept “The beauty of the Web”.
With over 10 years of experience, Theodoros has worked with high-profile clients such as Nike, Adidas, Chanel, Chloé, Maje, Cartier, Caroline Herrera and Hermès among others.
Pressure Paris is a culture digital magazine & agency devoted to visual expression and entertainment within fashion, art and lifestyle published once a year as a retrospective book founded by Théodoros.


Visit their unique t-shirt collection here


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